In the railway station they had digital giveaways – you just had to switch your Bluetooth on.
Schlagwort: public spaces
Wall-Sized Printed Adverts with Integrated Screen
At Zurich Airport Orange and Nokia are running a large printed advert. At a first glance it looks just as a printed large scale poster. The TV screen in one poster and the projected writing on top of another poster are seamlessly integrated. The media design of the overall installation is appealing.
The active screen (could be a 50 inch plasma TV) is the screen of the mobile phone and shows the navigation application. In contrast to most other installations, where screens and printed posters are used, this appears right and it catches people’s attention.
There is work from Scott Klemmer’s group at Stanford that looks the relationship between the printed displays and projection/displays for various applications. The Gigaprints project was shown as a video at Ubicomp 2006.
What is the Digital Equivalent of a Park in a City?
The visit to the eCulture Factory showed me again that bringing new media into the real public space creates new and very valuable insights, even though it is difficult and costly. Such installations can give a glimpse of what future public space will be. When thinking of the design space for media in public spaces one can image to create completely different and new experiences. Contextuality and awareness seem key design criteria.
Transforming public space using digital technology offers a lot of chances. However it seems that currently a lot of people think about this mainly with regard to new forms of advertising (obviously us included). But after seeing the installations in