Schlagwort: keynote

Is there a Net Generation? Keynote by Rolf Schulmeister

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This year the German HCI conference (Mensch und Computer) is co-located with the German e-learning conference. The opening keynote this morning by Rolf Schulmeister was an interesting analysis of how young people use media in the context of learning. Over the last year that have been plenty of popular science books that tell us how human kind changes with the internet, e.g. Digital Native vs. Digital Immigrands by Marc Prensky (extract). The talk seriously questioned if a “Net Generation” exists and it seems that many of the properties associated with it (e.g. short attention spans, use of internet to socialize, reveal feelings through the internet, preference of graphics over text) are found based on studies where people select themselves to participate in the studies/questionnaires.

The paper (Gibt es eine »Net Generation«, in German over 130 pages) that accompanies the talk provides many interesting reference and is worthwhile a further look.

Keynote at MobileHCI2008: BJ Fogg – mobile miracle

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BJ Fogg gave the opening keynote at mobile HCI 2008 in Amsterdam. The talk explained very well the concept of Captology (computers as persuasive technologies) and the newer projects are very inspiring. He put the following questions at the center: How can machines change people’s minds and hearts? How can you automate persuasion? His current focus is on behavior change.

He reported of a class he is teaching at Stanford on designing facebook applications. The metric for success (and on this students are marked) is the uptake of the created application over the time of the course. He reported that the course attracted 16 million users in total and about 1 million on a daily basis – that is quite impressive. This is also an example of the approach he advocates: “rather try than think”. The rational is to try out a lot of things (in the real market with real users, alpha/beta culture) rather than optimize a single idea. Here the background is that nowadays implementation and distribution is really easy and that the marked decides if it is hot or not… His advice is to create minimal application – simple application and then push it forward. All big players (e.g. google, flickr) have done it this ways…

With regard to the distribution methods for persuasion he referred over and over to social networks (and in particular facebook). His argument is that by these means one is able to reach many people in a trusted way. He compared this to the introduction of radio but highlighted the additional qualities. Overall he feels that Web 2.0 is only a worm up for all the applications to come on the mobile in the future.

At the center of the talk was that prediction that mobile devices will be within 15 years the main technology for persuasion. He argued that mobile phones are the greatest invention of human kind – more important than the writing and transportation systems (e.g. planes, cars). He explained why mobile phones are so interesting based on three metaphors: heart, wrist watch, magic wand.

Heart – we love our mobile phones. He argued that if users do not have their phone with them they miss it and that this is true love. Users form a very close relationship with their phone and spend more time with the phone than with anything/anyone else. He used the image of “mobile marriage”…

Wrist watch – the phone is always by our sides. It is part of the overall experience in the real world provding 3 functions: Concierge (reactive, can be asked for advice, relationship base on trust), Coach (proactive, coach comes to me tells me, pushing advice), and Court Jester (entertains us, be amused by it, create fun with content that persuades).

Magic wand – phones have amazing and magical capabilities. A phone provides humans with a lot of capabilities (remote communication, coordination, information access) that empower many things.

Given this very special relationship it may be a supplement for our decision making (or more general our brain). The phone will advise us what to do (e.g. navigation systems tell us where to go) and we love it. We may have this in other areas, too – getting told what movie to see, what food to eat, when to do exercise, … not fully convinced 😉

He gave a very interesting suggestion how to design good mobile applications. Basically to create a mobile application the steps are: (1) Identify the essence of the application, (2) strip everything of the application that is not essential to provide this and (3) you have a potentially compelling mobile application. Have heard of this before, nevertheless it seems that still features sell but it could by a change with the next generation.

He provided some background on the basics of persuasion. For achieving a certain target behavior you need 3 things – and all at the same time: 1. sufficient motivation (they need to want to do it), 2. Ability to do what they want (you either have to train them or to make it very easy – making easer is better) and 3. a trigger. After the session someone pointed out that this is similar to what you have in crime (means, motive, opportunity 😉

For creating persuasive technologies there are 3 central pairs describing motivation:

  • Instant pleasure and gratification vs. instant pain
  • Anticipation of good or hope vs. anticipation of the bad or fear (it is noted that hope is the most important motivator
  • Social acceptance vs. social rejection

When designing systems it is essential to go for simplicity. He named the following five factors that influence simplicity: (1) money, (2) physical effort, (3) brain cycles, (4) social deviation, and (5) non-routine. Antonio pointed out that this links to work of Gerd Gigerenzer at MPI work on intuitive intelligence.

[1] Gigerenzer, G. Gut feelings: The intelligence of the unconscious. New York: Viking Press.

Keynote at Pervasive 2008: Mark Billinghurst

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Mark Billinghurst presented an interesting history of augmented reality and he showed clearly that camera phones are the platform to look out for. He reminded us that currently the 3D performance of mobile phones is similar to the most powerful 3D graphics cards show 15 years ago at SIGGRAPH. Looking back at Steven Feiner’s backpack [1] – the first augmented reality system I saw – can tell us that we should not be afraid to create prototypes that may be a bit clumsy if they allow us to create a certain user experience and for exploring technology challenges.

In an example video Mark showed how they have integrated sensor information (using particle computers) into an augmented reality application. Especially for sensor-network applications this seems to create interesting user interface options.

One reference on to robust outdoor tracking done at Cambridge University [2] outlines interestingly how combining different methods (in this case GPS, inertial, computer vision and models) can move location techniques forward. This example shows that high precision tracking on mobile devices may not be far in the future. For our application led research this is motivating and should push us to be more daring with what we assume from future location systems.

Mark argue to look more for the value of experience – the idea is basically that selling a user experience is of higher value than selling a service or a technology. This view is at the moment quite common – we have seen this argument a lot at CHI2008, too. What I liked with Mark’s argument very much is that he sees it in a layered approach! Experience is at the top of a set of layers – but you cannot sell experience without having technology or services and it seems a lot of people forget this. In short – no experience design if you do not have a technology working. This is important to understand. He included an example of interactive advertisement (http://www.reactrix.com/) which is interesting as it relates to some of the work we do on interactive advertisement (there will more as soon as we have published our Mensch und Computer 2008 paper).

His further example on experience was why you value a coffee at Starbucks at 3€ (because of the overall experience) reminded me of a book I recently read – quite a good airline/park read (probably only if you are not an economist) – makes the world a bit understandable [3].
Build enabling technologies and toolkits as means to improve one’s citation count was one of Mark’s recommendations. Looking back at our own work as well as the work of the Pervasive/Ubicomp community there is a lot of room for improvement – but it is really hard to do it …

[1] S. Feiner, B. MacIntyre, T. Höllerer, and T. Webster, A touring machine: Prototyping 3D mobile augmented reality systems for exploring the urban environment. Proc. ISWC ’97 (First IEEE Int. Symp. on Wearable Computers), October 13-14, 1997, Cambridge, MA. Also in Personal Technologies, 1(4), 1997, pp. 208-217, http://www1.cs.columbia.edu/graphics/publications/iswc97.pdf, http://www1.cs.columbia.edu/graphics/projects/mars/touring.html

[2] Reitmayr, G., and Drummond, T. 2006. Going out: Robust model-based tracking for outdoor augmented reality. In Proceedings of IEEE ISMAR’06, 109–118.http://mi.eng.cam.ac.uk/~gr281/docs/ReitmayrIsmar06GoingOut.pdf, http://mi.eng.cam.ac.uk/~gr281/outdoortracking.html

[3] Book: Tim Harford. The Undercover Economist. 2007. (German Version: Ökonomics: Warum die Reichen reich sind und die Armen arm und Sie nie einen günstigen Gebrauchtwagen bekommen. 2006.)

Keynote by Prof. Ishii at TEI’08

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In the evening Prof. Hiroshi Ishii from the MIT Medialab presented a fascinating keynote at TEI’08. He gave an exciting overview of his work in tangible user interfaces, starting from tangible bits [1]. Right after the demos it was impressive to see how much impact he had on this area of research. He has a paper that accompanies the keynote in the proceedings, that will be soon available in the ACM DL.

On central piece of advice on research was to work on visions rather than on applications. He argues visions may last 100 years and applications are likely to be gone after 10. However he made the interesting connection between the two. You need to have applications to convey and communicate the visions, but you need to have the vision to create the applications. He had a great a slide (which indicates that we will go to heaven) to motivate to do something to be remembered in 200 years – not sure if this is my plan.

He criticized interdisciplinary research as we do it at the moment. In his few the most efficient way for interdisciplinary way is to make a single person knowledgeable in several fields. This raises issues in education and in the discussion afterwards there was the question whether this is feasible beyond the MIT or not.

[1] Ishii, H. and Ullmer, B. 1997. Tangible bits: towards seamless interfaces between people, bits and atoms. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (Atlanta, Georgia, United States, March 22 – 27, 1997). S. Pemberton, Ed. CHI ’97. ACM, New York, NY, 234-241. DOI= http://doi.acm.org/10.1145/258549.258715

Keynote speaker at TEI’08: Prof. Hiroshi Ishii

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Prof. Hiroshi Ishii from the MIT Media Laboratory, kindly accepted our invitation to be the keynote speaker of TEI’08 in Bonn. We are absolutely delighted that he will come to the conference. Looking back at last year’s proceedings of TEI, and seeing the references in the papers, it is obvious how much he has inspired and shaped this research field.

I recently learned that Prof. Ishii has lived and worked in Bonn in 1987-1988 at GMD (which became later Fraunhofer. He was then a Post-Doc and worked topics related to CSCW.

There are so many paper of tangibles media group one really has to read. If you have today little time watch this one: topodo.