We organize at this year’s Pervasive computing conference in Nara, Japan a workshop on Pervasive Advertising – http://pervasiveadvertising.org.
We expect that there is a lot of interesting research going on in the area and it is clearly a controversial topic. Being an optimist – I see the new options that arise. In particular a future with less annoying advertisements is one hope 🙂
But many people are focusing on the risks that arise – an interesting positing with some criticism of our workshop objective can be found at the near future laboratory I do not share their views 🙂
To me the idea that if you do not research it, it does not happen seems not a very viable option. I still think with research we can shape the future!
I am already looking forward to the submission and to the workshop. You have a contribution? Deadline is Feb, 11 2008.
„If you are not offending people who ought to be offended, you’re doing something wrong.“
Noam Chomsky
When I mentioned the other post and the workshop to a colleague she pointed me at this future for of advertising.
http://digitaldaily.allthingsd.com/category/futurama/
In Futurama, our characters are thoroughly inundated by advertising, especially subliminal advertising that comes out of your pillow into your dreams.
– Futurama creator Matt Groening, February 1999