When I was still in Munich we worked on the PERCI project together with DoCoMo Euro-lab. This collaboration was very fruitful, as all partners had a deep understanding what they are doing an where technically excellent.
After my moving we finally found some time again to discuss project ideas. There are many options in the mobile domain and we found some interesting topics related to advertising where their expertise and our expertise could create interesting synergies.
It was great to spend some time chatting with Alois Ferscha and Gabi Kotsis in Linz. We discussed future forms of advertisement and it seems that it is very clear that pervasive computing technologies – ranging from new displays, to tracking and implicit and explicit interaction – will change our high streets (and any other place where we expect or don’t advertising) in the near future significantly. Looking at current installations we can already see that the race for grapping customer’s attention is on. Given the many ideas around I expect it will be quite exciting.
One interesting movie on youtube.com shows a pretty cool and novel form of advertising – beamvertising. The technology is simple (a projector mounted on a driving truck) but the effect looks pretty good! It is probably not legal but it shows interesting potential. I think interactive (outdoor) projections can be a real actor. Perhaps we should start talking to some companies to push our ideas for new forms of advertisement…
When driving back from a Workshop with the ART group of Fraunhofer IAIS at Naafs Häuschen I saw some interesting posters. 
A new car-related portal for selling and buying cars (pkw.de) has an interesting advertising campaign out. The only argument is on an easy to use and quick user interface – nothing else. So far many of them have tried to argue with the largest set of offers, but recently many of the major players (mobile.de and autoscout24.de) have improved their user interfaces.
It seems that a broader awareness for the user interface – basically that you sell based on your user interface – has finally arrived in Germany, too.
In the railway station they had digital giveaways – you just had to switch your Bluetooth on.
At Zurich Airport Orange and Nokia are running a large printed advert. At a first glance it looks just as a printed large scale poster. The TV screen in one poster and the projected writing on top of another poster are seamlessly integrated. The media design of the overall installation is appealing.
The active screen (could be a 50 inch plasma TV) is the screen of the mobile phone and shows the navigation application. In contrast to most other installations, where screens and printed posters are used, this appears right and it catches people’s attention.
There is work from Scott Klemmer’s group at Stanford that looks the relationship between the printed displays and projection/displays for various applications. The Gigaprints project was shown as a video at Ubicomp 2006.