Invited Lecture at CDTM, how fast do you walk?

Today I was at CDTM in Munich (http://www.cdtm.de/) to give a lecture to introduce Pervasive Computing. It was a great pleasure that I was invited again after last year’s visit. We discussed no less than how new computing technologies are going to change our lives and how we as developers are going to shape parts of the future. As everyone is aware there are significant challenges ahead – one is personal travel and I invited students to join our summer factory (basically setting up a company / team to create a news mobility platform). If you are interested, too drop me a mail.

Over lunch I met with Heiko to discuss the progress of his thesis and fishing for new topics as they often come up when writing 😉 To motivate some parts of his work he looked at behavioral research that describes how people use their eyes in communication. In [1] interesting aspects of human behavior are described and explained. I liked the page (251) with the graphs on walking speed as a function of the size of city (the bigger the city the faster people walk – it includes an interesting discussion what this effect is based on) and the eye contacts made dependent on gender and size of town. This can provide insight for some projects we are working on. Many of the results are not surprising – but it is often difficult to pinpoint the reference (at least for a computer science person), so this book may be helpful.

[1] Irenäus Eibl-Eibesfeldt. Die Biologie des menschlichen Verhaltens: Grundriss der Humanethologie. Blank; Auflage: 5. A. Dezember 2004.

Context-Aware adverts, google patent search

This evening I went to Münster to meet with Antonio Krüger and Lucia Terrenghi (who is now with Vodafone), who was visiting there. Advertisement is a hot topic and it was interesting that we shared an interesting observation “If the advert/information is the least boring thing to look at people will read it ;-)”. Each of us having their favorite anecdotal evidence: my favorites are people reading the same map everyday at their U-station and the advertising flyers in the Munich S-Train. For context-aware advertisement this is the major challenge to find the time/location where people are bored and happy to see an advert 😉

We currently have an ongoing master thesis that looks into this topic – context-aware advertising with cars. There are several interesting examples that this concept could work: e.g. Taxis that show location based ads (you can hire your area where your ad is shown, see [1], [2]). We think it gets really interesting if there are many cars that form a in-town canvas you can paint on. On the way back we checked out the screen adverts (include in the public phones) Jörg Müller works on – even with a navigation feature.

Looking for some more on the topic I realized that Google Patent search works quite well by now: http://www.google.de/patents

Fight for attention – changing cover display of a magazine

Attention is precious and there is a clear fight for it. This is very easy to observe on advertising boards and in news shops. Coming back from Berlin I went in Augsburg into the news agent to get a news paper – and not really looking at magazines is still discovered from the corner of my eyes an issue of FHM with a changing cover page. Technically it is very simple: a lenticular lens that presents and image depending on the viewing angle – alternating between 3 pictures – one of which is a full page advert (for details on how it works see lenticular printing in Wikipedia). A similar approach has already been used in various poster advertising campaigns – showing different pictures as people walk by (http://youtube.com/watch?v=0dqigww4gM8, http://youtube.com/watch?v=iShPBmtajH8). One could also create a context-aware advert, showing different images for small and tall people 😉

In outdoor advertising we see the change to active display happening at the moment. I am really curious when the first really active cover pages on magazines will emerge – thinking of ideas in context-awareness the possibilities seem endless. However it is really a question if electronic paper will be cheap enough before we move to completely electronic reading. Another issue (even with this current version of the magazine) is recycling – which becomes much more difficult when mixing further material with paper.

Keynote at Pervasive 2008: Mark Billinghurst

Mark Billinghurst presented an interesting history of augmented reality and he showed clearly that camera phones are the platform to look out for. He reminded us that currently the 3D performance of mobile phones is similar to the most powerful 3D graphics cards show 15 years ago at SIGGRAPH. Looking back at Steven Feiner’s backpack [1] – the first augmented reality system I saw – can tell us that we should not be afraid to create prototypes that may be a bit clumsy if they allow us to create a certain user experience and for exploring technology challenges.

In an example video Mark showed how they have integrated sensor information (using particle computers) into an augmented reality application. Especially for sensor-network applications this seems to create interesting user interface options.

One reference on to robust outdoor tracking done at Cambridge University [2] outlines interestingly how combining different methods (in this case GPS, inertial, computer vision and models) can move location techniques forward. This example shows that high precision tracking on mobile devices may not be far in the future. For our application led research this is motivating and should push us to be more daring with what we assume from future location systems.

Mark argue to look more for the value of experience – the idea is basically that selling a user experience is of higher value than selling a service or a technology. This view is at the moment quite common – we have seen this argument a lot at CHI2008, too. What I liked with Mark’s argument very much is that he sees it in a layered approach! Experience is at the top of a set of layers – but you cannot sell experience without having technology or services and it seems a lot of people forget this. In short – no experience design if you do not have a technology working. This is important to understand. He included an example of interactive advertisement (http://www.reactrix.com/) which is interesting as it relates to some of the work we do on interactive advertisement (there will more as soon as we have published our Mensch und Computer 2008 paper).

His further example on experience was why you value a coffee at Starbucks at 3€ (because of the overall experience) reminded me of a book I recently read – quite a good airline/park read (probably only if you are not an economist) – makes the world a bit understandable [3].
Build enabling technologies and toolkits as means to improve one’s citation count was one of Mark’s recommendations. Looking back at our own work as well as the work of the Pervasive/Ubicomp community there is a lot of room for improvement – but it is really hard to do it …

[1] S. Feiner, B. MacIntyre, T. Höllerer, and T. Webster, A touring machine: Prototyping 3D mobile augmented reality systems for exploring the urban environment. Proc. ISWC ’97 (First IEEE Int. Symp. on Wearable Computers), October 13-14, 1997, Cambridge, MA. Also in Personal Technologies, 1(4), 1997, pp. 208-217, http://www1.cs.columbia.edu/graphics/publications/iswc97.pdf, http://www1.cs.columbia.edu/graphics/projects/mars/touring.html

[2] Reitmayr, G., and Drummond, T. 2006. Going out: Robust model-based tracking for outdoor augmented reality. In Proceedings of IEEE ISMAR’06, 109–118.http://mi.eng.cam.ac.uk/~gr281/docs/ReitmayrIsmar06GoingOut.pdf, http://mi.eng.cam.ac.uk/~gr281/outdoortracking.html

[3] Book: Tim Harford. The Undercover Economist. 2007. (German Version: Ökonomics: Warum die Reichen reich sind und die Armen arm und Sie nie einen günstigen Gebrauchtwagen bekommen. 2006.)

Florian Alt back from the US – and now with us in Essen

Florian Alt studied media informatics at the LMU in Munich and has now joined our group. In Munich he worked during his project thesis with me on how to improve hospital work in pervasive computing technologies [1]. Last year he came to Fraunhofer IAIS and did his master thesis (a annotation system for the WWW based on the UsaProxy, http://fnuked.de/usaproxy/). Before joining us he worked for some months in New York setting up an IT department for a German company that opened a branch in the USA… we are happy for the brain gain 😉

[1] A. Schmidt, F. Alt, D. Wilhelm, J. Niggemann, H. Feussner. Experimenting with ubiquitous computing technologies in productive environments. e & i Elektrotechnik und Informationstechnik, Springer Verlag. Volume 123, Number 4 / April, 2006. pages 135-139

Dagmar Kern presented two WIP at CHI

Dagmar presented two work in progress papers at the poster session at CHI. One paper is a master thesis of Hema [1] and assess how we can personalize environments with coding preference into the Bluetooth friendly name. Here we were particularly interested into the acceptance in Germany and India. The second paper [2] was joint work with Nigel’s group from Lancaster. Here we look at targeted poster advertising and how preference information should be stored.

[1] Mahato, H., Kern, D., Holleis, P., and Schmidt, A. 2008. Implicit personalization of public environments using bluetooth. In CHI ’08 Extended Abstracts on Human Factors in Computing Systems (Florence, Italy, April 05 – 10, 2008). CHI ’08. ACM, New York, NY, 3093-3098. DOI= http://doi.acm.org/10.1145/1358628.1358813

[2] Kern, D., Harding, M., Storz, O., Davis, N., and Schmidt, A. 2008. Shaping how advertisers see me: user views on implicit and explicit profile capture. In CHI ’08 Extended Abstracts on Human Factors in Computing Systems (Florence, Italy, April 05 – 10, 2008). CHI ’08. ACM, New York, NY, 3363-3368. DOI= http://doi.acm.org/10.1145/1358628.1358858

Advertising 2.0 – Presentation at CeBIT

This morning I presented a short talk on new ways for outdoor advertisement at CeBIT. Based on results from interviews we know that shop windows and billboards are a well received medium. Similarly to measures we know from web logfiles I argue that it is interesting to have similar information on visitors, views, returns, durations for real world adverts.

The general approach we suggest is to use senor to measure activity – and as such measurements are incomplete there is need for data analysis and models. In two examples I show how this can be done using Bluetooth as sensing device. The slides (in German) are online.

CeBIT Demo – always last minute…

Yesterday afternoon I was in Hannover at CeBIT to set up our part in a demo at the Fraunhofer stand (Hall 9, Stand B36). The overall topic of the fraunhofer presence is „Researching for the people„.

After some difficulties with our implementation on the phone, the server and the network (wired and wireless – my laptop showed more than 30 wifi-accesspoints and a BT-scan showed 12 devices) we got the demo going. The demo is related to outdoor advertisement and together with Fraunhofer IAIS we provide an approach to estimate the number viewers/visitors. On Wednesday I will give a talk at CeBIT to explain some more details.

It seems demo are always finished last minute…