This evening I went to Münster to meet with Antonio Krüger and Lucia Terrenghi (who is now with Vodafone), who was visiting there. Advertisement is a hot topic and it was interesting that we shared an interesting observation “If the advert/information is the least boring thing to look at people will read it ;-)”. Each of us having their favorite anecdotal evidence: my favorites are people reading the same map everyday at their U-station and the advertising flyers in the Munich S-Train. For context-aware advertisement this is the major challenge to find the time/location where people are bored and happy to see an advert 😉
We currently have an ongoing master thesis that looks into this topic – context-aware advertising with cars. There are several interesting examples that this concept could work: e.g. Taxis that show location based ads (you can hire your area where your ad is shown, see , ). We think it gets really interesting if there are many cars that form a in-town canvas you can paint on. On the way back we checked out the screen adverts (include in the public phones) Jörg Müller works on – even with a navigation feature.
Looking for some more on the topic I realized that Google Patent search works quite well by now: http://www.google.de/patents
 Vert, Inc. http://www.vert.net/patented.html
 Hacking Taxi Cab Billboards. http://www.theshiftedlibrarian.com/2002/07/31.html#a2715