Florian Michahelles, associate director of the AutoID-Labs in Zürich visited our group and gave a presentation in my course on Pervaisve Computing. He introduced the vision of using RFID in businesses, gave a brief technology overview and discussed the potential impact – in a very interactive session.
Florian and I worked together in the Smart-its project and during his PhD studies he and Stavros were well know as the experts on Ikea PAX [1], [2]. In 2006 and 2007 we ran workshops on RFID technologies and published the results and a discussion on emerging trends in RFID together [3], [4]. 
At Kaufhof in Essen you can see a showcase of using RFID tags in garment retail. The installation includes augmented shelves, an augmented mirror, and contextual information displays in the changing rooms. The showcase is related to the European Bridge project. …was fun playing with the system – seems to be well engineered for a prototype. PS: Florian told me that Vlad Coroama finished his PhD. In a different context we talked earlier about his paper discussing the use of sensors to access cost for insurance [5] – he did it with cars but there are other domain where this makes sense, too.
[1] S. Antifakos, F. Michahelles, and B. Schiele. Proactive Instructions for Furniture Assembly. In UbiComp, Gothenburg, Sweden, 2002.
http://www.viktoria.se/fal/exhibitions/smart-its-s2003/furniture.pdf
http://www.viktoria.se/fal/exhibitions/smart-its-s2003/furniture.pdf
[2] Florian Michahelles, Stavors Antifakos, Jani Boutellier, Albrecht Schmidt, and Bernt Schiele. Instructions immersed into the real world How your Furniture can teach you. Poster at the Fifth International Conference on Ubiquitous Computing, Seattle, USA, October 2003. http://www.mis.informatik.tu-darmstadt.de/Publications/ubipost03.pdf
[3]Florian Michahelles, Frédéric Thiesse, Albrecht Schmidt, John R. Williams: Pervasive RFID and Near Field Communication Technology. IEEE Pervasive Computing 6(3): 94-96 (2007) http://www.alexandria.unisg.ch/EXPORT/PDF/publication/38445.pdf
[4] Schmidt, A., Spiekermann, S., Gershman, A., and Michahelles, F. 2006. Real-World Challenges of Pervasive Computing. IEEE Pervasive Computing 5, 3 (Jul. 2006), 91-93 http://www.hcilab.org/events/pta2006/IEEE-PvM-b3091.pdf
[5] Vlad Coroama: The Smart Tachograph – Individual Accounting of Traffic Costs and Its Implications. Pervasive 2006: 135-152. http://www.vs.inf.ethz.ch/res/papers/coroama_pervasive2006.pdf